Cold Outbound · For B2B Companies

Outbound builtlike a system

ICP · Messaging · Sequences · CRM · Team

I build cold outbound campaigns for B2B companies looking to grow their pipeline — engineered as one system, not assembled from generic templates.

Same approach that took a B2B directory from 0 to 14,000+ agencies. No pricing published here on purpose — every build is scoped to your ICP after a short call.

Most companies' outbound is assembled, not engineered.

Before any build, I look at what's already there. The same three faults show up in almost every company I audit.

01

A founder doing outbound part-time

The person best placed to close deals is the one sending 20 cold emails a week between everything else. It never gets the volume or consistency to compound.

02

Messaging that reads like every other competitor

Generic pitches land in the same inbox as fifty identical ones. No ICP narrow enough, no proof specific enough, to earn a reply.

03

No system connecting outreach to the pipeline

Replies land in a personal inbox instead of a CRM. Follow-up is improvised, nothing is measured, and growth depends on one person remembering to reply.

Five stages, run in order.

The same sequence used to take a 4-person team's directory from zero to 14,000 agencies — adapted for cold outbound.

Stage 01

Blueprint the ICP

Which companies, which industry, which trigger events — precise enough that a list of 500 accounts either clearly fits your service or clearly doesn't.

  • Target industry & company size
  • Buying signals & trigger events
  • Prioritised account list
Stage 02

Draft the message

Offer, angle, and proof written for your buyer specifically — proving you understand their business, not just their industry.

  • Offer & positioning
  • Specific, non-generic proof points
  • Messaging tested across segments
Stage 03

Assemble the sequence

Email, LinkedIn, and call cadence wired together with timing that respects how your buyers actually decide.

  • Multi-channel cadence, live
  • Apollo / Dripify / Woodpecker setup
  • Deliverability & sender health
Stage 04

Wire the CRM

Pipeline stages, ownership, and handoff rules so replies never sit unanswered and nothing falls between outreach and sales or delivery.

  • Pipeline & stage definitions
  • Reply routing & handoff rules
  • Reporting view for the team
Stage 05

Commission & tune

Launch, read the reply data weekly, and adjust messaging and targeting. Then, if needed, hire and train an SDR to run it without you.

  • Weekly performance review
  • Ongoing message tuning
  • Optional SDR hiring & training

What's in the build.

One engagement, scoped to your ICP and current stage — not a fixed package sold the same way to every company.

Who it's for
B2B companies that need cold outbound running without hiring a full BD function first — from early-stage startups to established teams looking to scale pipeline.
What's built
ICP & account list, messaging & offer, live multi-channel sequence, CRM & pipeline setup — plus, if needed, a hired and trained SDR to run it going forward.
Timeline
Typically 4–6 weeks to a live, tuned campaign; ongoing management or team handover after, by agreement.
Investment
Scoped after a short call — priced to your account list and ICP, not a generic package rate.
Book a Call

20 minutes to walk through your current outbound, your ICP, and whether this is a fit — no deck, no pitch.

Proof it works

DesignRush
2019–2022

Scaling a B2B Tech Directory from Zero to 14k Agencies

The Challenge

A 4-person startup wanted to become the go-to B2B directory for brands to find agencies. Zero agencies in the directory, no team to source them.

The Result

Built outreach team from scratch (0→30 people), designed large-scale prospecting campaigns, and grew the directory 0→14,000 agencies in 3 years. Company scaled to 100+ employees.

Vision Business Development
2023–2026

30% Reply Rate on Cross-Border Outbound

The Challenge

European tech companies had no clear pathway to GCC investors. Cultural and market gaps made direct outreach ineffective.

The Result

Built and ran outbound campaigns achieving a 30% reply rate, well above the 2–5% industry norm, sourcing real investment partnerships.

Measured output

From building DesignRush's outreach function and running cross-border BD for European and GCC partners.

0→14K
Agencies onboarded to a B2B tech directory, built from an empty database
4→100+
Company headcount growth run in parallel with the outreach build
0→30
International outreach team hired, trained, and managed from scratch
30%
Reply rate sustained on outbound campaigns, against a 2–5% industry norm

What People Say

Bohdan led the business development direction with high level of ownership and strategic focus. He oversaw the full BD cycle, managed SDR teams, and achieved a 30% reply rate on outreach campaigns. His structured approach to building and scaling pipelines, combined with persistence in complex international environments, consistently delivered impact.

Konstantin Gridin

Founder & CEO, Vision Business Development

View on LinkedIn ↗

Bohdan is an exceptional manager and problem solver with rare people skills. He successfully managed a team of 30 people with strong emotional intelligence and high standards. He helped us scale from 4 to over 100 people. An honest, hardworking individual who never rests till finding solutions. I would confidently recommend him for operational success.

Gianluca Ferruggia

Fractional CMO & CRO, Ex-GM @ DesignRush

View on LinkedIn ↗

What the build runs on

Apollo Dripify Woodpecker SalesHandy ClickUp LinkedIn Sales Navigator CRM Systems Data Management

Let's scope your build

No pricing published here

Every build is scoped to your ICP and current outbound after a short call — not a generic package rate. Tell me what kind of company you run and where outbound stands today.

📍
Location
Remote

20 minutes to walk through your current outbound, your ICP, and whether this is a fit — no deck, no pitch.

Book a Call