Market and targeting
- ICP and segment definition
- Account-selection criteria
- Contact roles and data quality
What the audit covers
Campaign system
- Deliverability foundations
- Offer and messaging
- Email and LinkedIn sequences
Pipeline operation
- CRM stages and ownership
- Reply handling and handoff
- Follow-up consistency
Measurement
- Funnel definitions
- Quality indicators
- Priority experiments
What you receive
A clearly scoped diagnosis of the most important outbound constraints, evidence behind each finding, and prioritized next steps your team can use to improve the system.