Building Repeatable B2B Outbound Systems for International Companies
Bohdan Beisiuk is a Ukraine-based B2B business development consultant helping SaaS, professional-services, and international companies build cold outbound systems and enter new markets. His work covers ICP research, account targeting, messaging, multichannel sequences, CRM processes, and team development.
He previously built and managed a 30-person outreach team supporting a B2B directory's growth from zero to 14,000 agencies.
End-to-end BD from ICP definition to campaign execution. I help you build the outreach engine that converts.
Specialist research for companies evaluating or entering Ukraine. Local expertise backed by on-the-ground networks.
One-on-one coaching for BD professionals who want to grow into leaders. Real-world insights from 8+ years in the field.
Fractional or interim BD leadership when you need seniority without a full-time hire. Build functions from scratch.
Review your targeting, prospect data, deliverability, messaging, sequences, CRM handoff, and measurement before investing in more tools or headcount. Get a clearly scoped diagnostic and prioritized next steps.
I work with B2B companies that need a defined commercial system rather than isolated lead-generation activity. An engagement can cover strategy only or extend into implementation, CRM setup, campaign launch, optimization, and team handover.
For B2B SaaS, professional-services, and international companies that need repeatable pipeline generation without hiring a complete BD function first.
For international companies assessing Ukrainian demand, competitors, partners, investment opportunities, or a structured route to market.
The right outbound model depends on whether your company is still validating the offer, already has a repeatable process, needs fast campaign capacity, or requires senior leadership to build the function.
| Model | Best for | Main limitation | Recommended starting point |
|---|---|---|---|
| Founder-led outbound | Early offer and market validation | Limited and inconsistent capacity | Test one ICP, offer, and message |
| Internal SDR | Companies with a proven repeatable process | Requires training, management, and quality control | Document the playbook before hiring |
| Outbound agency | Companies needing campaign capacity quickly | May lack internal market and product context | Define ICP, ownership, and qualification standards |
| Fractional Head of BD | Companies with an undefined or fragmented system | Requires active access to leadership and sales data | Audit and build the complete function |
A 4-person startup wanted to become the go-to B2B directory for brands to find agencies. They had zero agencies in the directory and no team to source them.
Built outreach team from scratch (0→30 people), designed and executed large-scale prospecting campaigns, and grew directory from 0→14,000 agencies in 3 years. Company scaled to 100+ employees.
European tech companies and innovations had no clear pathway to GCC (Gulf Cooperation Council) investors. Cultural and market gaps made direct outreach ineffective.
Developed cross-border business development strategy, sourced investment partnerships, and facilitated connections between European businesses and GCC partners. Leveraged dual market presence (Europe/Abu Dhabi).
Thomson Reuters needed insights into complex corporate relationships across Eastern markets and a tool to analyze cross-regional data efficiently.
Analyzed corporate hierarchies across Cyprus, China, India, and Malaysia. Led development of Thomson Reuters Translation Tool. Trained and coordinated global teams.
European and US SMEs wanted to capitalise on Ukraine's $240B+ reconstruction opportunity but lacked market knowledge, local partnerships, and a clear entry strategy. They faced regulatory complexity, partner vetting challenges, and timeline uncertainty.
Developed market entry strategies, identified and vetted local partners, and navigated regulatory requirements.
A practical framework for connecting ICP, messaging, sequences, CRM, and measurement into one repeatable pipeline system.
Read More →Learn how to move from founder-led outreach to a repeatable B2B sales system with documented ICP, messaging, CRM ownership, hiring, and quality control.
Read More →Use this B2B outbound audit checklist to review ICP, data, deliverability, messaging, sequences, CRM handoff, and pipeline measurement before scaling.
Read More →Getting replies but few qualified meetings? Diagnose targeting, offer, messaging, qualification, and follow-up problems in your B2B cold outreach.
Read More →We scaled our marketplace's outreach team from zero to 30 people in 18 months. Here's the exact playbook we used.
Read More →Most outreach gets 2-5% reply rates. Here's how we consistently hit 30% using data-driven tactics.
Read More →A step-by-step guide to building a sustainable BD pipeline that generates predictable revenue growth.
Read More →Strategic insights for international investors. Sectoral opportunities, government incentives, regional analysis, and risk mitigation.
Read More →Why now is the optimal time for SMEs to enter Ukraine market. Economic recovery, reconstruction opportunities, and first-mover advantage.
Read More →A complete 6-month roadmap for SMEs entering Ukraine. Step-by-step execution plan from research through launch.
Read More →Building and executing growth strategies from the ground up — from market analysis through to closing enterprise deals.
Designing and running large-scale outreach campaigns with measurable pipeline results using Apollo, Woodpecker, and SalesHandy.
Building international teams from zero, creating onboarding materials, and managing cross-functional performance across time zones.
Comfortable navigating C-suite negotiations, government bodies, NGOs, and academic institutions across three languages.
Proven experience taking early-stage operations and building the infrastructure, teams, and processes needed for rapid growth.
Bohdan led the business development direction with high level of ownership and strategic focus. He oversaw the full BD cycle, managed SDR teams, and achieved a 30% reply rate on outreach campaigns. His structured approach to building and scaling pipelines, combined with persistence in complex international environments, consistently delivered impact.
View on LinkedIn ↗Bohdan is an exceptional manager and problem solver with rare people skills. He successfully managed a team of 30 people with strong emotional intelligence and high standards. He helped us scale from 4 to over 100 people. An honest, hardworking individual who never rests till finding solutions. I would confidently recommend him for operational success.
View on LinkedIn ↗Bohdan Beisiuk is a Ukraine-based B2B business development consultant specializing in cold outbound systems, market research, sales pipelines, and outreach-team development. His experience includes startups, international consultancies, and global organizations.
He helps companies define their ICP, build account lists, improve positioning and messaging, launch email and LinkedIn sequences, configure CRM pipelines, manage follow-up, and develop outbound teams.
A cold outbound build can include ICP definition, account selection, contact research, offer and messaging development, multichannel sequences, CRM stages, reply-handling processes, launch support, and weekly optimization.
It is designed for B2B SaaS, professional-services, and other companies that need repeatable pipeline generation without first building a complete internal business development function.
A focused outbound system typically requires approximately four to six weeks to research, configure, and launch. Timing depends on ICP complexity, data availability, market segments, and existing CRM infrastructure.
Both are available. An engagement may cover strategy and campaign architecture or extend into implementation, CRM setup, campaign launch, optimization, and optional SDR recruitment and training.
Bohdan is based in Ukraine and works remotely with international B2B companies. His experience includes projects involving Europe, North America, Ukraine, and GCC markets.
Book a 20-minute introductory call to discuss your ICP, current outbound process, and primary pipeline bottleneck. The purpose is to determine the appropriate scope and whether the engagement is a good fit.
Open to new business development opportunities, consulting engagements, and strategic partnerships. Whether you're scaling a B2B operation, building an outreach team, or expanding into new markets — let's talk.